Dealer Appointment Process
- The Applicant learns about our offering and discusses the Business Openings with our Officer.
- The Applicant/Company reads this document and mail us the Registration Application Form with requisite KYC documents.
- The Application is reviewed by REM and validated.
- The Applicants are evaluated based on various Parameters like Financial Health, Business Acumen, Aptitude, etc.
- The Applicants are shortlisted after reviewing number of applications for same Location.
- REM Officials visit the Location and conduct Discussions/Meetings.
- The Applicant presents the Business plan on the development of the proposed territory to REM Officials.
- If the requirements of REM match the profile of the Applicant, REM grants the approval.
The minimum space requirements would vary for Tier A, B, C and D
| TIER A | TIER B | TIER C | TIER D | |
| Showroom | 600 sq ft | 800 sq ft | 1000 sq ft | 1500 sq ft |
| Frontage | 20 ft | 20 ft | 20 ft | 20 ft |
| Workshop | 400 sq ft | 400 sq ft | 400 sq ft | 400 sq ft |
| Spare Parts | 100–200 sq ft | 100–200 sq ft | 100–200 sq ft | 100–200 sq ft |
The finalized candidate ia required to place the Security Deposit of Rs 2 lakh (interest paid, refundable at the time of full & final exit, if needed)
- Letter of Intent is issued for the specific territory (or district).
- The Dealership Agreement is sent to the Party for review.
- The Dealership Agreement is signed between both the Parties.
- The next step is to start building the showroom.
- The dealer applies for Trade Certificate at his local Regional Transport Office.
- In the meanwhile, he renovates the dealership as per Company’s Visual Identity Norms.
- The manpower as per the company requirements is appointed in different departments and is sent to the company for the training.
- REM will share the design and artwork for the dealership renovation.
- The dealership must be renovated as per company’s Visual Identity Norms.
- The dealership renovation and branding would cost approximately five lakh rupees. Branding material would be provided by the company.
The dealer appoints the manpower as per under-mentioned guidelines:
| Showroom Staff | |
| Showroom Manager | 1 |
| Sales Consultant | 1 |
| Telecaller / Receptionist | 1 |
| Computer Operator | 1 |
| Workshop Staff | |
| Supervisor | 1 |
| Mechanic | 1 |
| Spare Parts Area | |
| Spare Parts Supervisor | 1 |
The dealer must place the order for the following items:
| Branding Material for the Dealership | |
| ₹ 1 LAKH approx. | |
| Workshop Set-up & Tools | |
| ₹ 1.7 LAKH approx. | |
| Spare Parts Initial Kit and Charger Dis-charger Machines (2 Nos.) | |
| ₹ 2 LAKH approx. | |
- Provide training to New Business Partners (3 days) on the Business Operations, Network Expansion, Products and Business Processes. The training must be attended by the Business Partner and Showroom Manager.
- Provide training to 2 Sales staff (2 days) on Products, Selling Skills, Processes and Customer Interaction.
- Training and Practical Knowledge to 2 mechanics and engineers (5 days) for servicing of vehicles and company processes.
- Provide training for 2 Back Office Staff (5 days) on all the Company Processes and DMS (Dealer Management Systems).
- Provide extensive Literature, Journals and Guides about the Products & EV industry.
The dealer must place the order for the vehicles.
TFS (Through For Sale) Certificate is issued by thecompany only after the dealership fulfils all the criteria (like dealership as per Company’s Visual Identity Norms, trained staff including Business Partners, advance payment for Vehicles, Workshop Set-up, Charger Discharger Machines, Spare Parts Initial Kit)
| Security Deposit | |
| NO SECURITY | |
| (Interest paid as per the banking rate, refundable at the time of full and final) | |
| Workshop Set-up | |
| ₹ 1 LAKH approx. | |
| (interest paid as per the banking rate, refundable at the time of full & final) | |
| DMS Charges | |
| ₹ 50,000/- | |
| (non-refundable, license cost one time; AMC charges to be borne by the dealer every year) | |
| Spare Parts Initial Kit | |
| ₹ 2 LAKH approx. | |
| (non-refundable, license cost one time; AMC charges to be borne by the dealer every year) |
|
| Showroom Renovation | |
| ₹ 1 LAKH | |
| depending on the showroom size | |
| Vehicle Inventory (Minimum 20) | |
| ₹ 10 LAKH | |
| Depending on the choice of the models | |
The first truck load would consist of the following items:
| Vehicles Set-up | |
| 10 | |
| Workshop Set-up with Special Tools |
| Marketing Kit | |
| Canopy – 1 | |
| Branding Material for showroom | |
| Leaflets & Brochures for promotional activities |
| Spare Parts Initial Kit | |
| Charger Discharger Machines | |
| 1 for lead acid batteries | |
| 1 for lithium-ion batteries |
Dealership Margin:
| 15% – 20% |
| 1 Polo, 1 Derby would be given at 50:50 (Company:Dealership) | |
| contribution as test ride vehicles from the first load. |